The Tourism Innovation Fund is a flagship initiative under the “Stakeholder-Friendly” pillar of Trip.com Group’s sustainability strategy. With an initial investment of RMB 1 billion (over USD 100 million), the fund aims to accelerate sustainable growth of global tourism through commercial innovation. It focuses on supporting large-scale experiential innovation projects with global influence, such as digital experiences and themed landmarks, to enhance cities’ cultural soft power. In addition, the fund has established a RMB 10 million Tourism Innovation Award (estimated USD 1.4 million) to recognise outstanding tourism innovation projects and individuals worldwide, fostering the sustainable growth of the tourism ecosystem.